Making Aging Better

3rdPlus is a one-of-a-kind company with enhanced services to help senior living communities transform the resident experience. We help organizations across the country with strategic consulting, branding, marketing, operations, sales, life enrichment and culinary. Welcome to the plus side of senior ~~living~~ thriving.

To get started, call 888-776-5135, or schedule an appointment below.

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3rdThird Marketing

3rdThird Marketing is a best-in-class brand marketing firm that specializes in senior living. We are a true marketing partner who listens and helps aging services organizations to inspire with innovative strategies, creative expertise and high performance through our proven track record. Let us bring your vision to life and drive exceptional results with a holistic approach including virtual sales and sales coaching.

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Culinary Coach

If you know something needs to change in your dining program but are unsure where to start, start with an expert assessment from the Culinary Coach. You’ll get a clear picture of your dining and a detailed plan to improve it. Then our expert coaches and operational tools will give you everything you need to take your dining to the next level. If your residents are demanding more, we’re here to help.

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Aldersgate: Branding & Census Building
3rdThird Marketing quickly set out in the spring of 2020 to generate leads while simultaneously developing a new brand to represent Aldersgate’s vision.
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RiverSpring Living NYC: Explainer Video
RiverSpring Living needed an explainer video that quickly covered the totality of its history as the Hebrew Home at Riverdale.
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Hearthstone: Census Building
In ensure project viability, The Hearthstone needed to secure 11 deposits prior to breaking ground on The Cove East.
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Client testimonials.

"We want to nurture and support the whole person by delivering products and services that today’s modern seniors want and deserve."
-Cynthia Thurlow-Cruver
"After working with several other marketing firms in the industry, engaging 3rdThird was refreshing. They are personable, professional and actually “get” us. They took the time to intricately understand all the nuances of our structure, persona and brand. The creativity and approach are fresh and inviting, with a small contingent of people working on our account so we no longer get inundated with emails from an unbearable amount of people."
- Aldersgate
"We have 500+ residents and all levels of care and had gone through three different dining contractors. The Culinary Coach helped us to succeed on our own. We’re achieving greater savings, controlling employee culture, and increasing resident satisfaction."
"Culinary Coach staffed our community with very competent and skilled workers, and designed upscale menus for Assisted Living and Memory Care residents. He educated (in a way that teaches) staff members so they have the sustainable practices that allow them to do it on their own."

Schedule a Meeting.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!

Holistic marketing because everything matters.

Our holistic approach creates a positive outlook for healthier lives and a better bottom line. We nurture and support the whole person with products, services and creative solutions that today’s modern elders want and deserve. You choose which product or service makes sense for your community.

Smaller the Ad, Bigger the Idea

See how we helped a 55+ rental product creatively differentiate itself from other retirement communities.

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Culinary Coach

Whether you’re using contract dining or self-operating, Culinary Coach delivers fresh, modern dining experiences.

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250:1 ROI

This lead gen Mermaid campaign leased up a blue sky expansion in three months and attracted more than 225 attendees over two weekends.

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Sales Coaching for Bigger Wins

Our player-coach model means we embed with your sales team to hone communication skills and boost closings.

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Branding & Marketing

Succeed with branding focused on your unique strengths while promoting positive aging.

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Cosmic Soup Podcast

We don’t keep our secrets to ourselves. And we’re sharing with the world.

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The Best Story Wins

What if your competitor put their logo on your ad or website, and nobody could tell the difference? That’s the problem with most senior living brands today.

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Lifestyle Videos Sell

See how one Orange County CCRC effectively used Facebook video to sell a lifestyle to great effect.

Watch the video

Every Meal Sends a Message

Read our latest blog on how the simple act of plating food conveys meaning to your community’s residents.

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Success Story

See how the Culinary Coach helped one N.C. community take their dining program to new levels of health, taste and resident satisfaction.

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The Impact of Ageism

At 3rdPlus, we talk a lot about how ageism is at play in senior living communities and can negatively impact their financial success.

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Brand Launch

See how we infused lifestyle with memory care to position Grace Gardens as the premier community in Orange County, CA.

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Ready to Make a Change

This white paper steps you through The Woodlands at Furman’s thought process in approaching the change as well as the process.

Get the White Paper

See 3rdPlus at a Glance

Flip through our online brochure to see how everything fits together.

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Dining with Dignity

Healthy food and a positive mindset are equally as important in childhood and our 3rd third of life. Dining with Dignity ensures your community can deliver.

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